How to Develop a Successful TikTok Marketing Strategy for 2022

The power of TikTok can not be taken too lightly. Besides being the procrastination tool of choice for many a teen, the app has had a profound effect on noise and also society in the modern globe– and also smart companies all over are aiming to participate the activity (and cash, certainly) via TikTok advertising and marketing.

A great deal of the largest brand moments on TikTok are unintended. In Autumn 2020, Sea Spray sales as well as Fleetwood Mac streams increased after Nathan Apodaca kickstarted the #DreamsChallenge on a longboard ride to work.

Do not worry. Even if you’re not one of those fortunate brand names that unintentionally stumbles into TikTok fame, you can still construct a successful visibility on the system. Maintain reading to discover exactly how to establish TikTok up for organization, just how to take on TikTok influencer advertising and also even more.

Even more of a visual learner? Begin with our brief video introduction to TikTok marketing:


What is TikTok marketing?

Exactly how to set up TikTok for Company

Exactly how to promote on TikTok

Exactly how to develop a TikTok advertising and marketing method

Just how to conveniently handle your brand’s TikTok existence

Bonus: Get a totally free TikTok Development Checklist from well-known TikTok designer Tiffy Chen that shows you just how to gain 1.6 million fans with just 3 workshop lights and also iMovie.

What is TikTok advertising?

TikTok marketing is the practice of using TikTok to advertise a brand, service or product. It can consist of different tactics, like influencer marketing, TikTok advertising and creating natural viral web content.

TikTok marketing can aid businesses:

Rise brand name recognition

Build involved neighborhoods

Market product or services

Obtain responses from audiences as well as customers

Supply customer service

Advertise product or services to target market

Below are the 3 major types of advertising brands utilize on TikTok.

TikTok influencer advertising and marketing

TikTok influencer marketing is a huge part of the application’s community. Mega-stars like Charli D’Amelio, Addison Rae, and Zach King can make a massive effect on the success of a business (tens of countless individuals view their material every day).

Yet you do not need a prominent influencer for successful advertising– attempt to find rising celebrities, or influencers in your niche. For example, a small cosmetics brand name based in Vancouver may search up the hashtag #vancouvermakeup as well as locate influencers like Sarah McNabb.

Creating your very own TikToks

This choice offers you the most liberty. Create a Company TikTok represent your brand name (keep scrolling for in-depth step-by-step instructions) as well as begin making your very own organic material.

The sky is really the limit below– you can publish whatever from flaunting your items to day-in-the-life videos to dance difficulties. Spend some time scrolling through your For You page for inspiration.

TikTok marketing

If you’re seeking a location to start and also have some cash to invest, this is it– TikTok’s website is full of success stories from brands that began marketing on TikTok, including Aerie, Little Caesars and also Maybelline. Similar to Facebook and also Instagram, the cost of TikTok ads is based on a bidding model.

Review our full overview to marketing on TikTok here.

How to set up TikTok for Service

TikTok opened up a TikTok for Business center in summer 2020 and also presented TikTok Pro a few months later.

Initially, there was a difference between the two– one was for companies, the various other for growth-savvy makers– yet since both centers offered practically the exact same type of insights, TikTok at some point integrated them.

Currently, TikTok for Business is the only way to go. With a business account, you can add even more information to your profile and also access real-time metrics and audience understandings.

How to produce a TikTok company account:

Go to your account web page.

Open the Settings as well as Personal privacy tab in the leading right corner.

Faucet Manage account.

Under Account control, choose Switch over to Organization Account.

Choose the group that finest explains your account– Tiktok supplies classifications from Art & Crafts to Personal Blog Site to Fitness to Machinery & Devices.

From there, you can add a business web site as well as email to your account, and also you’re ready to roll.

button to company account on TikTok

How to market on TikTok

Making a main advertisement on TikTok (to put it simply, paying TikTok straight for marketing) is a surefire method to obtain even more eyes on your web content. You’re not taking the opportunity that an influencer collaboration might flop.

Sorts of Advertisements offered on TikTok

We’ve written about all the different kinds of TikTok advertisements before, but here’s a fast as well as filthy 101.

In-feed advertisements are advertisements that you make yourself. Types of in-feed advertisements include image advertisements (which are like a billboard), video ads (like a TV commercial) and also trigger advertisements (improving the web content you already have, so it shows up on more people’s feeds). There’s additionally pangle ads and also carousel advertisements, which are only available through TikTok’s Audience Network and also News Feed applications, respectively.

Ads for taken care of brands might appear like in-feed ads, yet there’s added format offered to folks that work with a TikTok sales rep (you can contact them to see if you’re a great fit).

The extra advertisement formats include Topview ads (they play when you initially open the application and also can’t be avoided, like a Youtube advertisement), well-known hashtag obstacles (an actionable hashtag that’s attached to your brand name) and branded impacts (like stickers and also filters).

This is an instance of a branded hashtag challenge sponsored by Microsoft. While a few of the videos under the #StartUpShowUp hashtag were spent for by the brand, various other individuals (like the one over) soon got on the trend, advertising Microsoft absolutely free.

Just how to make a TikTok Advertisement Account

If you plan to run ads on TikTok, you’ll require to create an advertisement account for TikTok Ads Supervisor.

To do that, go to, click Create Currently and finish your information. (It’s simply the fundamentals: country, industry, company name and call details.).

documents icon.

Bonus: Get a cost-free TikTok Growth List from renowned TikTok maker Tiffy Chen that reveals you just how to acquire 1.6 million followers with only 3 studio lights and iMovie.

Download now.

How to create a TikTok advertising and marketing method.

TikTok trends can seem random– remember the Adult Swim pattern that took over TikTok in summertime 2021? And also there’s no such thing as a surefire advertising technique. Still, there are reputable steps you can take to assist your organization kill it on the application.

Right here’s just how to create a TikTok advertising and marketing technique that’s made to adapt along your TikTok journey.

Improve at TikTok– with Hootsuite.

Gain access to special, once a week social media bootcamps held by TikTok professionals as soon as you subscribe, with insider suggestions on how to:.

Grow your fans.

Obtain extra engagement.

Hop on the For You Web page.

And extra!

Try it for free.

Obtain familiar with TikTok.

It would certainly be wrong to approach TikTok marketing similarly you approach Instagram or Facebook advertising. TikTok is an entirely various social media with distinct fads, features, as well as individual behaviors.

Spend some time getting drawn in by TikTok videos (novices, start right here). Discover the different functions available on the TikTok app, and also note what tracks, results and filters are trending.

Check out the TikTok formula, as well. Understanding just how TikTok ranks and screens videos in the For You tab can inform your hashtag, involvement, and also material strategy.

Obtain the complete lowdown on how the formula works here. You can additionally review all points TikTok by enrolling in the TikTok Service Knowing Facility.

Define your target audience.

That do you intend to get to on TikTok? Before you start producing material, learn about the TikTok demographics, as well as identify those who could be interested in your brand.

TikTok is most prominent with teens, yet it would certainly be a blunder to create TikTok off as a teen application. The 20-29-year-old friend complies with close behind teenagers in the united state. In China, “glam-mas” are showing that style just gets better with age. Aiming to increase your reach in India? You may want to reassess. The video clip sharing app has actually been outlawed there given that June 2020.

Figure: Circulation of TikTok users in the United States since March 2021, by age|Statista.

Locate much more data at Statista.

Spend some time researching your audiences on various other social networks platforms as well as seek overlap on TikTok. However don’t rule out brand-new or unexpected audiences. Your present target market might not be on TikTok, but possibly there are subgroups with relevant or slightly various rate of interests on the system. A children’s publications publisher’s audience might consist of authors on LinkedIn, visitors on Instagram, as well as illustrators on TikTok.

When you have actually zeroed in on a prospective audience, research study what types of web content they involve and like with. Begin to brainstorm material suggestions for your brand name.

Execute a competitive audit.

Are your competitors on TikTok? You might be missing out on out on the action if they are. If they aren’t, TikTok might be a method to get a competitive advantage.

Whether your competitors get on the platform, discover at the very least 3 to 5 similar brands or companies and see what they’re up to on the application. Try to pick up from what’s worked and what hasn’t worked for them. If it’s practical, utilize the S.W.O.T. framework to identify each competitor’s strengths, opportunities, weak points, and also risks.

Don’t rule out consisting of TikTok stars as well as influencers in this workout because TikTok is a creator-led system. Locate characters that concentrate on your area of know-how, from cosmetics to medication or education and learning as well as literature.

Find out more in our full guide to running an affordable evaluation on social networks (free design template included).

Establish objectives that line up with your service goals.

You can develop TikToks just for enjoyable, but it’s far better to have objectives in mind that can be tied to your general company purposes.

Whether you intend to reach a brand-new target market, improve brand name photo, advertise recognition for a product, or develop stronger client relationships with involvement, it is essential to back your initiatives with a rationale. Consider using the S.M.A.R.T. objective structure, or one more template, to establish goals that are: Particular, Measurable, Possible, Appropriate, and also Timely.

Like most social systems, TikTok supplies analytics for Business accounts. To access your TikTok analytics:.

Go to your account page and also touch the three straight lines in the upper.

Tap Maker Equipment, then Analytics.

Discover the dashboard and find the metrics you can make use of to determine your goals.

Review our total guide to TikTok Analytics.

Message regularly.

Making a material calendar– and sticking to it– is crucial to a successful social media sites strategy. Your TikTok web content calendar will look comparable to a real-life calendar, but instead of “Supper with Father” as well as “Pet’s Half-Birthday” you’ll prepare things like “Go Live” or “New Video clip.” There’s plenty of devices out there to get you begun (we’ve developed a totally free social media sites schedule template).

Track your progression.

Analytics aren’t just the excellent starting factor for marketing on TikTok: they’re additionally an easy method to determine whether or not your strategies are functioning. Sign in a minimum of when a month and see if you’re reaching your goals.

If you aren’t, think about testing various type of articles– possibly an evident advertisement for the Arkells isn’t rather as engaging as a video clip of a musician striking a fellow member of the orchestra with his drumstick (those TikToks have less than 600 and also even more that 1.4 million views, respectively).

You can track your development utilizing a social media record.

Produce room to experiment.

There’s no such point as a formula for going viral on TikTok (but you can follow our attempted suggestions to raise your odds).

Leave area in your TikTok marketing technique to be innovative, have fun, and go with the flow.

In this video clip, Wendy’s jumped on a (instead shortlived, however hot while it lasted) 2021 trend of showing off detailed cupboard organization routines:.

Discover from it and also relocate on to the next experiment if something flops. Make the most of it if your brand ends up unintentionally trending like Sea Spray or Wendy’s. Be in on the joke. Do not intend to be taken too seriously on TikTok.

How to quickly handle your brand name’s TikTok visibility.

With Hootsuite, you can manage your TikTok existence together with all your other social media sites accounts. (Hootsuite collaborates with TikTok, Instagram, Facebook, Messenger, Twitter, LinkedIn, Pinterest and also YouTube!).

From one instinctive control panel, you can quickly:.

schedule TikToks.

testimonial and address remarks.

determine your success on the system.

Our TikTok scheduler will certainly also advise the best times to upload your web content for optimum involvement (distinct to your account!).

Learn more about just how to manage your TikTok existence with Hootsuite:.

Grow your TikTok visibility alongside your various other social channels utilizing Hootsuite. From a solitary dashboard, you can schedule and release blog posts for the very best times, involve your audience, as well as action performance. Try it free today.

Maintain reviewing to discover how to set TikTok up for organization, just how to deal with TikTok influencer advertising as well as even more.

TikTok trends can seem arbitrary– remember the Grownup Swim pattern that took over TikTok in summer season 2021? Don’t neglect TikTok’s Duets function either.

TikTok is most popular with teens, but it would certainly be a blunder to write TikTok off as a teen app. If they aren’t, TikTok might be a way to gain an affordable advantage.

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